”Our aim was to find new ways to increase our visibility, to reach new audience. Especially the communication strategy of the theatre needed updating. We gained plenty of new ideas and practical suggestions to our communications.”
Hannu Pajunen, Chairman, Theatre Kaarina-Teatteri
Kaarina-Teatteri is an active amateur theatre. The theatre has operated since 1983, nowadays the Kaarina-Teatteri Association has more than 100 members. The repertoire consists of even five productions annually.
The audience of Kaarina-Teatteri is established, e.g. several associations organise their members trips to see the prodictions of Kaarina-Teatteri. The project aimed at finding new ways to increase the visibility of the theatre and to reach new audience, especially of younger generations, without alienating the existing audience.
The proejct team consisted of three students, whose studies were focused on languages, communication and culture. The students had experience in working with associations and NGOs, different positions in communications, utilising social media and developing web pages.
The team produced a communication plan that fulfilled the needs of Kaarina-Teatteri. The plan introduced new methods of reaching audince that could be used beside the existing successful practices. The plan included a social media plan with plenty of practical examples and ideas, a contact list for targeted marketing and an annual schedule for all communication activites. Kaarina-Teatteri got a communication package, ready to be used for the marketing of the new productions.