Projektiassat.fi

Projektiassat.fi

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Kaarina-Teatteri: Reaching new audience

”Our aim was to find new ways to increase our visibility, to reach new audience. Especially the communication strategy of the theatre needed updating. We gained plenty of new ideas and practical suggestions to our communications.” 

Hannu Pajunen, Chairman, Theatre Kaarina-Teatteri

The client:

Kaarina-Teatteri is an active amateur theatre. The theatre has operated since 1983, nowadays the Kaarina-Teatteri Association has more than 100 members. The repertoire consists of even five productions annually.

The project:

The audience of Kaarina-Teatteri is established, e.g. several associations organise their members trips to see the prodictions of Kaarina-Teatteri. The project aimed at finding new ways to increase the visibility of the theatre and to reach new audience, especially of younger generations, without alienating the existing audience.

The team:

The proejct team consisted of three students, whose studies were focused on languages, communication and culture. The students had experience in working with associations and NGOs, different positions in communications, utilising social media and developing web pages.

The results:

The team produced a communication plan that fulfilled the needs of Kaarina-Teatteri. The plan introduced new methods of reaching audince that could be used beside the existing successful practices. The plan included a social media plan with plenty of practical examples and ideas, a contact list for targeted marketing and an annual schedule for all communication activites. Kaarina-Teatteri got a communication package, ready to be used for the marketing of the new productions.

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Regional Council of Southwest Finland: Enhancing the usability of Lounaistieto

”We benefited the project more than we expected! By analysing the user experience, the students discovered the most important development points, and gave very concrete suggestions on how to solve the problems. Working with the students was easy, since the students were well-informed on the topic and they worked independently. In the future, as new development needs arise, we would like to cooperate with the Project Aces students again.”

Juha Pulmuranta, project officer, Lounaistieto Team

The client:

The Regional Council of Southwest Finland coordinates the regional information service, Lounaistieto. The users of Lounaistieto include cities, municipalities and authorities, but also business, NGOs, media and the general public.

The project:

Lounaistieto web service gathers open access data, such as statistics and geographical information. The beta version of the web service had just been launched, and in order to develop the service, information on the usability was needed: how easyly did the users find the information they needed and how enjoyable was it to use the service. In addition, suggestions on how to improve the usability and how to improve the communication regarding the service, were needed.

The team:

Four students of the University of Turku were selected for the project: Arla Hillner, Mari Isomäki, Essi Ratia and Karina Voronkova. The studies of the team members had covered geographic information systems, using and presenting geographical information, usability of information systems, communication and political systems and decision making. Furthermore, the team had experience in working with geographical information and with different information systems, communication and working in public administration.

The results:

Team tested the Lounaistieto service together with the primary users, the municipal administrators, and discovered the central problems and the challenges the users faced. The team produced the Regional Council of Southwest Finland concrete suggestions on how the problems discovered could be solved and the service developed to be more user-friendly.

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Smallstore: enhancing the marketing of web store

”We are very happy we could participate in Project Aces. The team made a huge effort with the project and we received a lot of information for the development of our web store. The project was wll planned and scheculed and the students worked independetly.” 

Mari Pirilä, entrepreneur, Smallstore Inc.

The client:

Smallstore small business that imports and resels special food products from Central and Southern Europe. The product range includes pasta from the manifacturer, risotto, oils and spices. Smallstore has more than a dozen retail dealers and a web store.

The project:

Smallstore needed support to develop the web store, especially the marketing needed a boost. The aim of Smallstore was to be able to utilise the analytics of the web store better, to understand who its customers are and how they find the business, to allow the efficient focusing of the marketing.  In addition Smallstore wanted to ensure the web store was a pleasant experience for the customer, in order to increase the likelihood of the visitors to actually placing an order.

The team:

A team of five students was selected for the project, coinsisting of both Finnish and international students: Laura Hongisto, Hannele Keuru, Linh Nguyen, Mirva Roininen and Amir AminiNaji. The project was carried out in English. The team included students of the University of Turku and the Åbo Akademi, who studied marketing, media studies, information technology and innovation management.

The results:

The team found out about the experiences of the customers, including the willingness of the visitors to place an order and on different ways the visitors had learned about Smallstore. The team compiled instructions on how to improve both the usability and the visibility of the business, such as optimizing for search engines and marketing in social media.

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Minikai: social media in the sales staff’s work

“The project gave me concrete help in developing the social media communication of Minikai. In addition, the  project gave me insights on the internal communication of the business. The students have been very flexible and the cooperation has been good, even though I work from Spain and the meetings have been held via Skype. It has also been rewarding to be able to offer the students a genuine experience in the work of an entrepreneur.”

Mini Johansson, entrepreneur, Minikai Inc.

The client:

Minikai Inc. is a family-owned company importing textiles and fashion, and running restaurants. Minikai has a web store, and restaurants and clothing stores on three locations.

The project:

Minikai seeked to develop the identity and visibility of the clothing stores in social media, and to create new ways to keep in contact with the customers. Minikai needed an established way of working in the social media, and a set of clear instructions on how the social media would be included in the sales staff’s duties. Emphasis was put on committing the sales staff and to offering tools for the social media work.

The team:

The Minikai project was tackled by five students of the University of Turku. The team members had studied e.g. business communication, human resources management, media studies, marketing and sociology. In addition, the team had experience in working in customer service, and a solid understanding on the social media.

The results:

The team was able to detect the problems and challenges, and to design a plan accordingly. The project allowed Minikai to adopt new tools for internal communication, and the sales staff was provided with concrete instructions on using the social media. The instructions included both technical advice and ideas for posts and campaigns. The instructions were designed for the Minikai clothing stores, but after the project it has been utilised in Minikai’s other business as well.

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